Flavor trends are evolving as consumer demands become more complex)

Other ways of implementing "emotional branding" is with what is known as 'sonic branding'. This process is designed to trigger an emotional response by association with pleasant memories.

3. Conclusion

The study of consumer behavior has taken greater cognizance of the way that emotional factors are related with certain behavior patterns. The impact of emotional aspects on consumer behavior is summarized clearly and succinctly by Zajonc (1980). Zalonc states that,

There are practically no social phenomena that do not implicate affect in some important way. Affect dominates social interaction and it is the major currency in which all social intercourse is transacted" (1980, p. 153). In essence, this refers to the undeniable fact that we 'feel' and respond to things and events in our environment in an affective and emotional sense, as well as a rational way. The debate about whether...

What is clear is the emotional aspects have a profound influence and impact on consumer behavior.
Works Cited

Chaudhuri a. Emotion and Reason in Consumer Behavior. January 31, 2008. http://searchcrm.techtarget.com/general/0,295582,sid11_gci1232374,00.html

Flavor trends are evolving as consumer demands become more complex. 2007.

January 31, 2008. http://www.food-business-review.com/article_feature.asp?guid=B983C47E-6AE6-44C4-8640-57F846A07559

Cognitive vs. Affective. January 31, 2008. http://www.ciadvertising.org/sa/spring_04/adv382j/mgbarber/website/CognitivevsAffective.htm

Houwer J, and Hermans D. Editorial: Automatic affective processing. January http://www.psy.kuleuven.ac.be/leerpsy/dirk/C&E2001b.pdf.

Zajonc, R.B. Feeling and thinking. Preferences need no inferences. American Psychologist, Vol.35, pp.151-175. 1980.